Content writing is the process of writing, editing, and publishing content in a digital format.
That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy … and more.
Simply put, content writers are the storytellers for their brand. They convey meaningful, helpful, and insightful messages to inspire and move an audience to take action — that action being a final sale.
Nowadays, content creation is a critical component of most businesses marketing strategies — in fact, as of 2020, 70% of marketers now actively invest in content marketing.
This means the role of content writer is more in-demand than ever before. However, the role varies depending on both industry and business needs.
For instance, some businesses might invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books.
Regardless of format, a content writer is critical for creating high-quality content that represents and strengthens a brand’s voice, while attracting, engaging, and delighting the right audience.
When done right, content writing has the power to convert readers into prospects, and prospects into paying customers. So it’s undeniably important for your business’ bottom-line that you’re able to consistently create helpful, engaging content.
But that’s easier said than done. To help take your content to the next level, let’s dive into some of my favorite content writing tips (these have personally helped me, as well).